Stop paying twice for customers you already own.
You spend
thousands on
advertising.
The marketplace
takes 2% of
every sale.
Your buyers are re-marketed to other companies.
There's a better way and
There's a better way and
using your own data.
using your own data.
Challenges
The Marketplace Dependency Tax
With InnovA, you can transition safely to have complete visibility into your inventory, direct relationships with your customers, enhanced buyer conversions, and reduced marketplace expenses
You're advertising for someone else's platform
Spend $20K driving buyers to your auction. They go to the marketplace to bid. The platform takes 2%, owns the relationship, and shows your buyers hundreds of other auction houses. You paid for the advertising. They get the customer data.
You can't measure what you don't own
How many of your buyers came from your marketing versus the marketplace? You don't know. You can't track ROI. You can't optimize spend. You're flying blind while paying for the privilege.
Your growth subsidizes your competition
Built a $28M business? Congratulations—you're now helping other auction houses access your buyer base. Every dollar you spend on growth gets shared with hundreds of competitors on the same platform.
Challenges
The Marketplace Dependency Tax
With InnovA, you can transition safely to have complete visibility into your inventory, direct relationships with your customers, enhanced buyer conversions, and reduced marketplace expenses
You're advertising for someone else's platform
Spend $20K driving buyers to your auction. They go to the marketplace to bid. The platform takes 2%, owns the relationship, and shows your buyers hundreds of other auction houses. You paid for the advertising. They get the customer data.
You can't measure what you don't own
How many of your buyers came from your marketing versus the marketplace? You don't know. You can't track ROI. You can't optimize spend. You're flying blind while paying for the privilege.
Your growth subsidizes your competition
Built a $28M business? Congratulations—you're now helping other auction houses access your buyer base. Every dollar you spend on growth gets shared with hundreds of competitors on the same platform.
Challenges
The Marketplace Dependency Tax
With InnovA, you can transition safely to have complete visibility into your inventory, direct relationships with your customers, enhanced buyer conversions, and reduced marketplace expenses
You're advertising for someone else's platform
Spend $20K driving buyers to your auction. They go to the marketplace to bid. The platform takes 2%, owns the relationship, and shows your buyers hundreds of other auction houses. You paid for the advertising. They get the customer data.
You can't measure what you don't own
How many of your buyers came from your marketing versus the marketplace? You don't know. You can't track ROI. You can't optimize spend. You're flying blind while paying for the privilege.
Your growth subsidizes your competition
Built a $28M business? Congratulations—you're now helping other auction houses access your buyer base. Every dollar you spend on growth gets shared with hundreds of competitors on the same platform.
Multiply
Your path to brand independence
We help auction houses move from marketplace dependency to brand ownership—without risking everything. Start with data. Transition safely. Own your future.
01
See your numbers
Buyer Conversion Analysis
USE YOUR OWN DATA
Send us your buyer export from your current marketplace platform. We'll analyze:
How many duplicates and invalid emails you're storing
Who your top buyers are (the ones who made your $28M)
Exactly what marketplace dependency costs you this year
Your ROI on marketing spend by buyer source
The result: a data-driven plan showing exactly what you'll save. No obligation. No commitment. Just facts from your own transaction data.
02
Transition safely
White Label Storefront
Keep Your Marketplace During Migration
Your inventory on your domain. Your buyers see your brand first. You own the relationship and the data.
You don't have to choose. Keep using your current marketplace while we build your independent storefront. Test. Learn. Transition your top buyers first. Move at your own pace.
What you get:
Your inventory visible on your branded storefront
Google Analytics showing where traffic comes from
Direct buyer relationships you own
Marketing you can actually measure
03
Complete Independence
The Technology Stack
When You're Ready to Scale
Once you've proven the model with your own data and transitioned your top buyers, the full InnovA platform amplifies your independence:
Multiply
Your path to brand independence
We help auction houses move from marketplace dependency to brand ownership—without risking everything. Start with data. Transition safely. Own your future.
01
See your numbers
Buyer Conversion Analysis
USE YOUR OWN DATA
Send us your buyer export from your current marketplace platform. We'll analyze:
How many duplicates and invalid emails you're storing
Who your top buyers are (the ones who made your $28M)
Exactly what marketplace dependency costs you this year
Your ROI on marketing spend by buyer source
The result: a data-driven plan showing exactly what you'll save. No obligation. No commitment. Just facts from your own transaction data.
02
Transition safely
White Label Storefront
Keep Your Marketplace During Migration
Your inventory on your domain. Your buyers see your brand first. You own the relationship and the data.
You don't have to choose. Keep using your current marketplace while we build your independent storefront. Test. Learn. Transition your top buyers first. Move at your own pace.
What you get:
Your inventory visible on your branded storefront
Google Analytics showing where traffic comes from
Direct buyer relationships you own
Marketing you can actually measure
03
Complete Independence
The Technology Stack
When You're Ready to Scale
Once you've proven the model with your own data and transitioned your top buyers, the full InnovA platform amplifies your independence:
Multiply
Your path to brand independence
We help auction houses move from marketplace dependency to brand ownership—without risking everything. Start with data. Transition safely. Own your future.
01
See your numbers
Buyer Conversion Analysis
USE YOUR OWN DATA
Send us your buyer export from your current marketplace platform. We'll analyze:
How many duplicates and invalid emails you're storing
Who your top buyers are (the ones who made your $28M)
Exactly what marketplace dependency costs you this year
Your ROI on marketing spend by buyer source
The result: a data-driven plan showing exactly what you'll save. No obligation. No commitment. Just facts from your own transaction data.
02
Transition safely
White Label Storefront
Keep Your Marketplace During Migration
Your inventory on your domain. Your buyers see your brand first. You own the relationship and the data.
You don't have to choose. Keep using your current marketplace while we build your independent storefront. Test. Learn. Transition your top buyers first. Move at your own pace.
What you get:
Your inventory visible on your branded storefront
Google Analytics showing where traffic comes from
Direct buyer relationships you own
Marketing you can actually measure
03
Complete Independence
The Technology Stack
When You're Ready to Scale
Once you've proven the model with your own data and transitioned your top buyers, the full InnovA platform amplifies your independence:
Forged
Built by an auctioneer who lived this problem
I watched my highest expenses drain my business: brick and mortar, employees, and marketplace fees. I spent $20K on advertising and couldn't tell you if it worked. I sent buyers to third-party platforms, paid 2%, and shared my customer base with everyone else.
When I finally moved 80% of my buyers to my own white label platform, they converted immediately. They were there for my inventory, not the marketplace.
That's when I knew: the biggest problem in the auction industry isn't technology. It's that auctioneers are trained to call bids, not build businesses. They don't know they're paying twice for customers they already own.
InnovA exists to help auction businesses become brand independent—starting with proof you can see in your own data.
Jodi Amaya
Founder & Executive Vice President, InnovA Technologies. Former Auction House Owner
Explore our insights.
All insights
Podcast
Marketplace Instability: A Hidden Risk
In this episode, Jodi Amaya tackles the pressing topic of marketplace instability and its hidden risks for auction businesses.
Podcast
The ROI of Brand Independence for Auction Owners
Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses.
Podcast
The Scaling Ceiling: How Smart Technology Multiplies You
Join us as we sit down with Jodi Amaya, founder and executive vice president of InnovA, to tackle the challenging question auction business owners face everywhere: What do I do when I feel like I've hit a ceiling and can't grow anymore?
Podcast
The Auctioneer's Independence Roadmap
In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own.
Podcast
Auctioneers Need a Digital Transformation
Join us for a great conversation with Nathan Staub, President and CTO of InnovA, as we explore the growing impact of digital transformation on the auction industry.
Podcast
The $150,000 Mistake
Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.
Podcast
The Simulcast Success Formula
Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology.
Podcast
The Technology Multiplier: Why Automation Isn't Enough
And we're back with Jodi this week to break down why true business transformation in the auction industry requires more than simple automation.
Podcast
The Auctioneer's Vision
Join us for the very first episode of the InnovA podcast as Jodi Amaya, founder and executive vice president of InnovA Technologies, shares her journey from old-school auction days to pioneering technology solutions for auctioneers.
Explore our insights.
All insights
Podcast
Marketplace Instability: A Hidden Risk
In this episode, Jodi Amaya tackles the pressing topic of marketplace instability and its hidden risks for auction businesses.
Podcast
The Auctioneer's Independence Roadmap
In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own.
Podcast
The Simulcast Success Formula
Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology.
Podcast
The ROI of Brand Independence for Auction Owners
Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses.
Podcast
Auctioneers Need a Digital Transformation
Join us for a great conversation with Nathan Staub, President and CTO of InnovA, as we explore the growing impact of digital transformation on the auction industry.
Podcast
The Technology Multiplier: Why Automation Isn't Enough
And we're back with Jodi this week to break down why true business transformation in the auction industry requires more than simple automation.
Podcast
The Scaling Ceiling: How Smart Technology Multiplies You
Join us as we sit down with Jodi Amaya, founder and executive vice president of InnovA, to tackle the challenging question auction business owners face everywhere: What do I do when I feel like I've hit a ceiling and can't grow anymore?
Podcast
The $150,000 Mistake
Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.
Podcast
The Auctioneer's Vision
Join us for the very first episode of the InnovA podcast as Jodi Amaya, founder and executive vice president of InnovA Technologies, shares her journey from old-school auction days to pioneering technology solutions for auctioneers.
Explore our insights.
All insights
Podcast
Marketplace Instability: A Hidden Risk
In this episode, Jodi Amaya tackles the pressing topic of marketplace instability and its hidden risks for auction businesses.
Podcast
The Simulcast Success Formula
Join Jodi Amaya as she discusses the powerful shift from traditional, in-person auctions to dynamic digital experiences with simulcast technology.
Podcast
Auctioneers Need a Digital Transformation
Join us for a great conversation with Nathan Staub, President and CTO of InnovA, as we explore the growing impact of digital transformation on the auction industry.
Podcast
The Scaling Ceiling: How Smart Technology Multiplies You
Join us as we sit down with Jodi Amaya, founder and executive vice president of InnovA, to tackle the challenging question auction business owners face everywhere: What do I do when I feel like I've hit a ceiling and can't grow anymore?
Podcast
The Auctioneer's Vision
Join us for the very first episode of the InnovA podcast as Jodi Amaya, founder and executive vice president of InnovA Technologies, shares her journey from old-school auction days to pioneering technology solutions for auctioneers.
Podcast
The Auctioneer's Independence Roadmap
In this episode, Jodi Amaya takes you inside the practical steps auction business owners can use to break free from marketplace dependence and build a business that stands on its own.
Podcast
The ROI of Brand Independence for Auction Owners
Join InnovA's Jodi Amaya for a focused discussion on the true return of brand independence for auction businesses.
Podcast
The Technology Multiplier: Why Automation Isn't Enough
And we're back with Jodi this week to break down why true business transformation in the auction industry requires more than simple automation.
Podcast
The $150,000 Mistake
Join us for an eye-opening conversation with InnovA's Founder and Vice-President, Jodi Amaya, as we explore how auction business owners can move from marketplace dependence to true brand ownership.
Features
The capabilities that enable independence
We understand the auction world’s complexity. Our platform cuts through noise, delivering tools that work as hard as you do.
Systematize your unique standards.
Your operational excellence captured in digital form. Every team member executes with your exact precision, without you present at every moment.
Own your buyer relationships.
Build direct connections with your customers. See exactly who they are, what they buy, and where they came from. No more shared marketplace pools.
Measure what actually works.
Track every dollar of marketing spend to actual buyer behavior. Cut waste. Double down on what drives results. Make decisions with data, not guesses.
See what marketplace dependency actually costs you
Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.
Takes 10 minutes. Results in 48 hours.
See what marketplace dependency actually costs you
Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.
Takes 10 minutes. Results in 48 hours.
See what marketplace dependency actually costs you
Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.
Takes 10 minutes. Results in 48 hours.
See what marketplace dependency actually costs you
Send us your buyer export. We'll analyze your data and show you exactly what you're paying in marketplace fees, shared buyer access, and unmeasured marketing. No sales pitch. Just your numbers.
Takes 10 minutes. Results in 48 hours.