Importance of Website Design For Auction Companies

The auction industry has been making the switch to digital for many years. Although the traditional ways to do things, as well as in-person auctions still work, online auction websites are allowing companies to reach more customers than ever before. And more customers only results in more revenue!

As many auction companies shift to online or simulcast auctions, having a well designed website is crucial. However, designing an auction website is not an easy task. Luckily at InnovA, we offer web design and development services to help you grow your brand while saving time.

Below, we discuss why online auction websites are so important for auction companies, as well as give some tips on how to design your website!

Why web design is important

It sets a good impression

One of the first things a well designed website will do is set a good brand impression for your customers. It doesn’t take long for customers to judge your brand nowadays, especially when everyone can access your website right from their phone. A well designed website to ensure that you are making a positive impact on how your audience perceives your brand!

Aids search engine optimization (SEO)

Optimized online auction websites will help improve your brand’s search engine optimization strategy, which is what allows your company to be seen on search engines like Google. Basically, if your website is outdated, or you are not effectively publishing content on your website, it will be pretty difficult to find new customers and set yourself apart from competitors.

SEO can be difficult to understand. Click here to learn more about what SEO entails. 

Your competition is doing it

As previously mentioned, the auction industry is quickly changing to the digital side. Pretty much every auction company is offering both in-person and online auctions to their customers. So, competition in itself is another reason why the design of your website is so important. 

Builds trust

Lastly, having a well designed website can also help build trust in your customers. As stated earlier, having a clean looking website that is easy to navigate sets a good impression. Building trust in your audience is very similar. If your website is poorly designed and confusing, chances are your audience will leave your site. But, if your website looks professional, your audience will feel comfortable enough to check your site out further. You will create more opportunities for your business the longer your audience is on your website!


As the auction industry continues to shift to a more digital landscape, it’s important that you’re doing what you can to stay ahead of your competition. With InnovA’s auction management software and services, you will be able to do just that! Our back office software will help you streamline your business, increase your revenues, and save you that much desired time and money. On top of that, we also offer auction consulting, marketing, and website design services to make sure your company is staying ahead of the competition. To learn more about our company, or to request a demo, please visit our website today!